Author: D L Allen

Corporate Authorized Access Control

Defining the need for access control Identity theft, corporate secrets, personal privacy; all of these are important issues of any manager today. In today’s business climate, owners, managers, and shareholders are considerably more concerned with security and safekeeping than in the past. Since 2000, cyber-crime has gone up over 20 times*. While cyber-crime is a significant sector of business security and protection, physical access to premises continues to be the number one security breach in most businesses. Often, the business internet and network protection is first rate, but the physical access security is simply deplorable. This leads to unlawful access to information, valuables and other business information. Access control systems are where loss prevention and protection must start. Gone are the days of simple master key systems. Understanding that controlling the access of individuals in and out of various areas of your company is essentially your first line of defense, a high quality access control system provides a vital core layer to protecting valuable company property. While other security elements do a good job of detecting, alerting, and providing information after a security event has occurred, access control systems are meant to provide the primary role of deterrence during the security cycle. Because of its preventative ability, corporations are learning that access control greatly affects their profitability. Consider these questions about access control: What is the total number of...

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How I Learned About Search Engine Optimization Techniques

It was by sheer luck I searched google myself last year. I used a fairly common search keyword phrase to find a birthday party magician in Dallas. In the past I had been on the first 3 pages, and I pretty much felt that was good enough.   So here I was looking at the google page for my search, and there were about 3 or more pages for one particular entertainer, and one that I didn’t know. Obviously he had lots of listings on the first page, and I had none. No sweat, I thought to myself. I moved on to page two. Again no MrGoodfriend, and still a few more of the mysterymagicman listings. Hmmm… on to page 3. Wash, rinse, repeat. No MrGoodfriend, yes mysterymagicman. Here I’m a little miffed. Page 4, 5, 6…  Okay, now I’m beginning to get annoyed. Pages 7 through 12 offer no relief to my growing anxiety. Finally, page 13. There’s MrGoodfriend’s page listing.   I understood what the issue was. The web site had been set up years ago. It had been left on auto-pilot. I had performed some tiny adjustments on occasion. I was positive it was “optimized”. I had key words and such all over the page. The images and content were good. In other words, I had done some on-page optimization, but dreadfully little off-page optimization....

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Mother’s Day 2012

What did you do on Mother’s Day 2012? In the week before Mother’s Day, I got a call from Pamela at Olive Garden requesting my services as a magician for their busiest day of the year: Mother’s Day. I have fought the battle of long waits and hungry families, so I was able to understand right away what she was asking for. And since I’ve been marketing myself as someone who can assist a restaurant with their customer satisfaction by doing restaurant magic, I was more than ready to take on this challenge. Before heading to Olive Garden, I got to give my wife her Mother’s Day kiss, and prepare for the next 4 hours. I arrived early and got all set up. It was 11 a.m. and the people started coming in. It wasn’t too long before there was a wait for tables, and the shows began. Obviously, I was focusing on the children, but I could tell the adults needed entertaining too. Everyone had a good time. When I do an event like this, you are so busy that time flies by. Soon my 4 hours was up, and I was pleased to hear from management that not one customer came to the hostess stand during my 4 hours asking how much longer the wait would be for their table. On a follow-up meeting with the management,...

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Developing Successful Habits With Four Simple Keys

Do you know what makes successful people successful? Nearly everyone would be happy to be able to drive over to the local supermarket and get a bottle of success. But let’s get past that fantasy and find out one of the most basic reasons why people become successful. Right now, visualize someone that you know personally who is successful. Can you see their face in your mind? Good. Now think about this question, “Does this person have a successful routine or set of habits that allows them to be successful?” I would be shocked if they didn’t. Nearly always the only distinction between being successful and being average is having successful habits. A few examples of successful habits could be getting up earlier, doing things when they need to be done, being prepared, or effective time management. How do you start to build these success habits in your life? Here are 4 keys to creating successful habits. 1. Identify – Research the areas in your life that need rearranging. When you have completed your analysis, write down the new habits that need to be formed. Don’t become overcome at trying to figure out how you are going to form all of these habits. 2. Pick 2 – Most people sabotage themselves by trying to change everything at once. Rather, pick one significant and one lessor habit that you want...

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